Bex Beauty is a luxury beauty brand envisioned by Balqees, the Emirati celebrity, with the goal of blending latest global innovation in the color cosmetics industry, with GCC ideal of beauty.
Balqees is an Emirati singer, who has grown to become one of the top influential female GCC-native celebrities in Middle East, with a focus on art & beauty.
As a native to the region, Balqees understands the unique needs of GCC women that are not entirely fulfilled by the other brands currently in the market. Bridging the gap between inclusive makeup and the lack of targeted products that speak to the skin types and daily needs of Arab women, Bex Beauty aims to provide the highest quality products that all women can enjoy.
Bex Beauty is an inclusive brand made for all women, offering a full range of makeup, from foundations to lipsticks, concealers, blushers, highlighters, eyeliners, and mascara.
All products are vegan and cruelty free.