Allouka Atelier

About the brand

Allouka is a name we use in Moroccan dialect to describe a fashionably sophisticated Moroccan woman.  Our brand identity ís Allouka:
She is inspired by the beauty of her cultural heritage and proudly shows this off in traditional Moroccan clothing, like the elegant jellaba or kaftan, for special occasions.

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She has a great sense of style and an extensive understanding regarding traditional Moroccan high fashion and its latest trends. She is colorful, full of creativity and loves to explore and get inspired by other Arab traditional clothing.

Allouka items are designed in Amsterdam and created in Morocco. Having a multi layered identity and growing up  in Amsterdam, a melt pot of cultures she believes in synergy between different cultures and that great things are born in the exchange of art and fashion.

The collection has two lines:
A line of traditional Moroccan luxury Jellaba's
A Kaftan line that combines elements of the Arabic Abaya with Moroccan designs

The creative use of different fabrics, textures and traditional details makes an item out of this collection a wardrobe must have. The collection is available ready to wear AND haute couture.

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