Chō

About the brand

Chō is a Dubai-based sustainable vegan silkware brand, offering elegant apparel crafted from Cupro – a luxurious fabric derived from the delicate fibers of cotton linters. Known as “vegan silk,” Cupro combines the smooth elegance of traditional silk with an eco-conscious, cruelty-free ethos.

Our philosophy is simple yet profound: to create earth-friendly luxury without compromising on beauty, comfort, or quality. Each piece feels indulgent while contributing positively to the planet. Sourced from Japan, envisioned in Dubai, and sewn in Turkey, every Chō creation reflects a global journey of skill, tradition, and innovation.

Our name, Chō—meaning Butterfly in Japanese—symbolizes transformation, renewal, and grace. This emblem reflects our mission to redefine the standards of luxury textiles, blending mindful choices with refined style. Just as a butterfly evolves through its life cycle, our brand embodies change, hope, and new beginnings, inspiring customers to embrace luxury that aligns with their values.

From the delicate sheen to the elegant flow of our apparel, Chō invites you to experience timeless design that honors nature, celebrates craftsmanship, and nurtures a deeper connection between the pieces you wear and the world you live in.