Jokes Aside

About the brand

We all go through funny, emotional, silly situations during our day. We end up sharing those with either a friend or the story gets lost and never shared. So, why not recreate that into wearable art? Maybe others have experienced something similar, maybe others have opinions to share on it.

JOKES ASIDE was founded by Ibrahim based on his love for self-expression, streetwear and fashion.

JOKES ASIDE places an emphasis on self-expression through unique forms of storytelling. Ibrahim values unconventionality, confidence and identity which is reflected in his brand. He aims to instill an essence of happiness within anyone that wears, looks at, or simply hears the stories behind Jokes Aside’s pieces

THE AFTERTASTE

A sensory collision of fashion, food, and fever dreams: The Aftertaste is a limited capsule that dives into the chaos of late-night cravings and glitchy streetwear. The collection brings together three visionary artists: Nina Stadnik, Edmund Mallari, and Ulyana Burykina , each lending their own surreal perspective to the narrative.

Nina Stadnik’s dreamlike illustrations blur love and longing into cosmic satire. Edmund Mallari injects raw emotion with bold, kinetic strokes that echo the pulse of the night. Ulyana Burykina twists familiar cravings into distorted visuals that feel both nostalgic and unsettling. The result? A capsule where every piece is a fragment of a fever dream: bold cuts, biting slogans, and artwork that refuses to go down smooth. The Aftertaste lingers, playful yet haunting, much like the cravings that inspired it.