Miss Palettable

About the brand

Regarded as the original conscious beauty store in the UAE, MissPalettable was founded in 2017 to provide a home for innovative beauty brands when our founder struggled to find skincare products that soothed her overtly sensitive skin post-pregnancy. Realizing she wasn’t alone in this challenge, she decided to change the landscape of beauty in Dubai, and MissPalettable was born. Our mission is simple: we scour the globe to curate the most innovative, cruelty-free, and conscious beauty brands, bringing them right to your vanities.

Our value system is built on five non-negotiables:

1. **Cruelty-Free**: We ensure every single brand on our website is cruelty-free. We don't believe in animal testing in any way, shape, or form (the only place a little furry fuzzball belongs is on our lap!).

2. **Transparency**: We vet every ingredient list and personally test all products before they make it to our store. We do the homework so you don’t have to, ensuring every product is registered with local municipalities for quality assurance.

3. **Consciousness**: We're committed to becoming a more mindful, conscious, and sustainable platform. Discovering and showcasing niche beauty brands is our modus operandi, aiming for inclusivity and support within our community.

4. **Community**: The customer’s experience is at the forefront of every decision. We believe in helping our community members embrace their imperfections and build confidence.

5. **Accessibility**: We strive to make conscious beauty accessible to everyone, regardless of skin type, color, or budget.

Over the years, MissPalettable has been featured in publications like Elle Arabia, Cosmo Middle East, and Entrepreneur Magazine, reflecting our dedication to bringing conscious beauty to the forefront. Join us on our journey to redefine beauty, one conscious choice at a time.