Nasab

About the brand

Nasab is a wearable art brand founded in the UAE that blends contemporary modest fashion with the timeless beauty of fine art. Pieces begin as an original arts and crafts by founder and artist Safiya Al-Mahri, who translates stories of identity, memory, and nature onto fabrics. These artworks are then transformed into elegant abayas—designed to be worn with pride, cherished over time, and remembered through their meaning.

Inspired by Emirati culture, Nasab’s designs echo the region’s environment—desert tones and coastal skies.The brand emphasizes sustainability through limited production and slow fashion practices. All fabrics are carefully selected for quality and durability, such as viscose linen offering comfort and elegance.

Nasab was born out of a desire to redefine how we see modest wear—not just as fashion, but as a living canvas. Through storytelling, emotional design, and intentional creation, Nasab garments are both expressive and timeless.

Nasab has proven its ability to connect authentically with its online community. Today, the brand is growing organically, one piece at a time, and continues to prioritize creativity, sustainability, and individuality.

Nasab is for the woman who wants more than clothing—she wants a story to wear, a message to share, and a piece of art that reflects her journey.