Kalthoom is the owner of the lovely Emirati brand Tebra. Tebra is supported by Khalifa Fund for youth and the unique inspiration story behind the name is meaningful. Where Tebra means gold land or the place where we can find the pearls in cultural Emirati accent and some families _ KSA called the pretty girl ‘Tebra’. Enhancing the culture and the unique designs and styles on the products make Tebra distinguished as the first Emirati brand among the competitors, especially with the designs of Chips Oman and Labanup styles in 2019.
Tebra aspires to become a global brand by revitalizing Arab identity from a different perspective and attracting the emerging generation by delivering high-quality products that suit them, as well as partnering with Arab designers to diversify artistic creations.