The Charm Bar by Aglaiia

About the brand

At The Charm Bar, we are more than just a jewelry store: we are a destination for creativity, self-expression, and fun experiences. As the first and only charm bar shop in the whole UAE, we offer something very unique. While there may be pop ups, we are here to stay, with a permanent home for charm lovers to gather, create, and celebrate.

With more than 15 000 charms and over 1 500 unique designs, we have something for everyone. Whether you're into classic, modern, or quirky styles, you’ll find the perfect charm to express your personality. And because we believe in empowering creativity, you can choose to have our team assemble your creation or experience the joy of DIY in our in-store workshop by making it yourself (with our team always ready to guide you).

A Fun, personalized experience

The Charm Bar is all about making memories. Bring your friends, family, or colleagues and dive into the world of charm jewelry together. Whether you’re celebrating a birthday, baby shower, corporate event, or just spending a fun afternoon, we make sure it’s an experience to remember. Prefer a more personal moment? You can also create your masterpiece solo. There’s something magical about crafting jewelry that’s uniquely yours.

Premium Materials: Jewelry That Lasts

We’re proud to use PVD (Physical Vapor Deposition) gold coating on stainless steel, a cutting-edge process that ensures your jewelry is not only beautiful but also durable, hypoallergenic, and environmentally friendly. Here’s why PVD is superior to traditional gold plating:

• 10x thicker than regular gold plating, offering longer-lasting shine
• Waterproof and designed to last at least a year without fading
• Allergy-friendly and gentle on sensitive skin
• Durable and corrosion-resistant, perfect for everyday wear
• Eco-friendly, producing no toxic or polluting substances